Deliver the Experiences That Keep Them Coming Back for More

A great customer experience, is fast-paced, compelling and tailored to your individual needs. At NTT DATA, we understand that enabling amazing experiences takes exploration, insight and continuous innovation. Our industry, design thinking and UX experts help you redesign the customer adventure by understanding and measuring current interactions, then reimagining engaging future states. We design and deliver connected experiences and touchpoints on a powerful digital platform that can anticipate and address new expectations ahead.

We know that when it comes to winning hearts, minds and market share, every interaction with your customers, partners and employees matters. Our insights-driven, quantifiable approach helps retailers create seamless customer journeys across multiple touchpoints, manufacturers equip employees with real-time supply chain visibility, and medical groups arm physicians with 24/7 access to patient information for better communication and care. Deliver better customer engagement with a partner that’s here with you for the entire journey ahead.

Reimagine your customer experience by looking at current interactions and crafting them into a compelling future state.

Redesigning your customer's experience can be rewarding. Here's why.

Meet a Few of Our Digitally Enabled Clients


SHARP  Community Medical Group logo                   Hilton Client logo

Don't leave customers frustrated. Our Customer Friction Factor service helps to deliver the best in customer experience.


“As a partner, NTT DATA is invested in our success. Its staff proactively helps us evolve our ideas and bring them to market as products in the timeliest way. It's also helped us achieve significant efficiencies with automation, so our operational teams can focus on customers.”

— Neal Sunners, Senior Vice President for innovation, Avis Budget Group

Pave the Way to Better Customer Experience

Quantify current interactions, then design and deliver engaging experiences that delight your customers, partners and employees.


Quickly identify and quantify customer friction in your current experiences


Envision new ways to solve complex customer challenges in a collaborative space


Understand where users are in their journey and improve their experience from end to end


Inject customer sentiment into your processes and build lasting customer relationships

Clear the Customer Service Hurdle

Four of the top five challenges when implementing automation are related to leadership and change management. Is your enterprise up to the task? Our recent research may surprise you.


Our Services

Collaboration Center

Our Collaboration Center is a state-of-the-art environment that will spark curiosity, broaden your view and help you solve complex business challenges.


Continuous User Experience Engineering

Gather continual customer feedback throughout the software development lifecycle.


Customer Friction Factor Service

Our Customer Friction FactorSM assessment consultants help evaluate your interactions that negatively impact the customer experience.


Omni-Channel Customer Experience

Create a comprehensive UX strategy that meets your business objectives.


Who Does Customer Experience Best?

Find out which retailers landed on top by downloading our “Customer-Driven Commerce Generates Friction Challenges for Retail Industry” study. We measured the ability for companies to deliver a superior multi-channel experience, from online purchase to in-store pickup, and confirmed that the website experience is impacting the bottom line for retailers.


Your next job opportunity is waiting for you.

Global Opportunities

Learn more about our full-time and part-time opportunities worldwide.

IT Contract Assignments

Explore the variety of projects available with our Strategic Staffing team.