Retail & Consumer Packaged Goods

Reconnect Customers Through Innovative Digital Strategies

The retail and consumer packaged goods (CPG) industries are riding a wave of change related to supply chains, big data and customer expectations. Today’s leaders must embrace digital solutions to deliver innovation and drive growth. Are you ready? Customers expect a seamless, engaging, next-generation experience across all channels. Customer intelligence is a priority, but legacy, siloed databases and processes can prevent you from analysing the data that identifies buying preferences and trends. To attract new customers and retain existing ones, you need to provide a positive, user-friendly online experience.

With a proven track record of retail and CPG success, we can help you develop a solid mobile strategy and implement the right e-commerce platform to deliver a compelling, customer-centric online environment. We’ll work with you to create a unified customer experience that aligns everyone on your team, from IT to customer service to store staff. With end-to-end services that support sales and marketing, informed decision-making and online security, you’ll lower staffing costs, increase profits and cultivate higher customer satisfaction and loyalty.

Winning in an Opt-In Economy

The data economy is here – and no one is ready for it. That’s what new research from Oxford Economics and NTT DATA reveals. We surveyed executives (including those from the retail sector) and consumers to gauge attitudes at a time when we have greater control over our personal information. What do you need to be doing to get your customers to opt in? Find out here.

READ THE RESEARCH